From April 1 to June 30, 2025, the Sony Trade-In Trade-Up program is back at Don’s Photo, and it’s a great way to save big on full-frame Sony mirrorless cameras and lenses.

Here’s how it works:

Bring in a working digital interchangeable lens camera or lens (any brand), and you’ll get up to an $800 trade-in bonus toward select Sony gear. This bonus stacks with Sony’s current instant rebates and bundle promos, so there’s potential for serious savings.

Whether you’re looking to step into full frame for the first time or just want to switch things up with a new lens, this is a solid opportunity to make it happen.

A few quick things to know:

• The trade-in gear must be in working condition
• You’ll need to bring your item in-store so we can log the model and serial number
• The offer runs April 1 through June 30, 2025
• Available at all Don’s Photo locations

Looking for recommendations or want to know what your gear might be worth toward a trade-in? Come chat with us in-store—we’ll walk you through it and help you find the best fit for your style and budget.