Sony Trade-In Trade-Up Program is Back!

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June 27, 2025
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Jamie Mcleod

Good news for anyone thinking about making the switch (or upgrade) to Sony’s full-frame mirrorless lineup... the Trade-In Trade-Up Program is back at Don’s Photo, running from June 27th to September 30th, 2025.

Here’s how it works:

Trade in one working digital interchangeable lens camera or lens (from any brand) and get up to a $1,000 trade-in bonus towards select Sony full-frame mirrorless cameras and lenses. Whether you’re looking to move to mirrorless for the first time or build out your Sony kit, this is the perfect chance to save big.


A few things to note:

  • This offer isn’t stackable with any other Instant Rebates (IR) or bundles.
  • You’ll need to provide your traded-in item’s model and serial number.


Ready to level up your gear? Visit us in-store or contact us for more details about qualifying models and how to get started.


Promotion runs until September 30th, 2025.

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