Sony Trade-In Trade-Up Program is Back!

A black and white icon of a calendar on a white background.
June 27, 2025
A black and white silhouette of a person on a white background.
Jamie Mcleod

Good news for anyone thinking about making the switch (or upgrade) to Sony’s full-frame mirrorless lineup... the Trade-In Trade-Up Program is back at Don’s Photo, running from June 27th to September 30th, 2025.

Here’s how it works:

Trade in one working digital interchangeable lens camera or lens (from any brand) and get up to a $1,000 trade-in bonus towards select Sony full-frame mirrorless cameras and lenses. Whether you’re looking to move to mirrorless for the first time or build out your Sony kit, this is the perfect chance to save big.


A few things to note:

  • This offer isn’t stackable with any other Instant Rebates (IR) or bundles.
  • You’ll need to provide your traded-in item’s model and serial number.


Ready to level up your gear? Visit us in-store or contact us for more details about qualifying models and how to get started.


Promotion runs until September 30th, 2025.

By Jamie Mcleod September 5, 2025
Regina photographers - this one’s for you.
By Jamie Mcleod September 3, 2025
We’re wrapping up summer with a Wildlife Photo Walk right here in Regina, and you’re invited.
By Jamie Mcleod September 3, 2025
If you're into photography, art, or just connecting with other creative people and looking for cool things to do in Winnipeg this September – we’ve rounded up a few events you’ll probably want to put in your calendar!
By Rozette Cruz July 31, 2025
Discover the world of photography at TAMRON University: A series of free online master classes taught by professional photographers, designed to enhance your skills and creativity.
By Jamie Mcleod July 29, 2025
We’re teaming up with Leif Norman and FLASH Photographic Festival for a casual downtown photo walk on August 19 - and you’re invited.
By Jamie Mcleod July 28, 2025
If you're looking for cool things to do in Winnipeg this August - especially if you're into photography, art, or just getting out and connecting with creative people - we’ve rounded up a few events you’ll probably want to put in your calendar.